This is my response to a YCN brief which asked us to bring Fedregoni to life. I wanted to target one of Fedrigoni's main clients, the fashion market. I wanted to promote a fashion even which would showcase a collection of clothes made from Fedrigoni paper. I wanted to think about the whole idea of Fedregoni being tailored to you, the paper Fedrigoni make is a couture, bespoke to the clients needs.
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